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Intranet Refresh 2015
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Wednesday, September 30 • 9:15am - 9:50am
Employees Are Consumers Too – Building An Internal Digital Ecosystem To Provide Employees With Content That Can Be Quickly Understood And Translated For Action
Pitney Bowes

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In today’s digital world, employees are internal consumers of information.  Gone is the day where one-size fits all.  Employees are, after all, consumers when they are not at work.  They expect to be receive relevant, targeted and easy-to-digest information in the way they prefer to receive it. 

As an employee communication professional you must consider yourself an internal marketer using an ecosystem of digital channels. This session will provide you with tips & techniques to assist you in building content in a way that can be quickly understand and translated for action, including how to:

  • Consider ways to segment employee populations to target them effectively – not every message should be sent to everyone
  • Build an ecosystem of channels to reach employees where they already look for information – make it easy!
  • Drive internal campaigns, not one-off messages

Carolina Mata-Tovar, Vice President, Employee & Internal Communications
Pitney Bowes


Speakers
avatar for Carolina Mata-Tovar

Carolina Mata-Tovar

VP Employee & Internal Communications, Pitney Bowes
Carolina has more than 20 years of experience in marketing and communications, digital and social media, brand reputation, innovation processes, field sales, and sales operations.  In her current role, Carolina is accountable for both executive and employee messaging across the global... Read More →


Wednesday September 30, 2015 9:15am - 9:50am
Nantucket Room, 3rd Floor Hyatt Regency Boston

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