This session provides a look at several innovative approaches by EMC to reimagine corporate-wide employee communications for the digital era. These successes include: shifting to a digital newsroom mentality, a stylized but simple 1-minute weekly video segment program, a new form of groundbreaking ‘backstage & all-access’ coverage of major events, and building a specialized hub to provide training and shared storytelling best practices for key content captains company-wide.
3 TAKEAWAYS:
- Digital Storytelling Tips & Tricks to make your content sizzle
- Bringing on-site event coverage to employees in a unique format to consume, no matter where they are
- How to develop a short & weekly video segment to spotlight news, employees, and events
Brian Fonseca,
Senior Manager, Marketing Program
Kristin Garvey
, Director, Internal
EMC²
